When you place an order or browse our store, we may collect:

• Name, email address, and phone number
• Shipping address and delivery details
• Payment information (processed securely — we do not store card details)
• Browsing behaviour, device type, and IP address via cookies
• Communication history if you contact us via email or social media

We use your data only for:

• Processing and delivering your orders (5–7 business days across India)
• Sending order confirmations, tracking updates, and delivery notifications
• Responding to customer support queries
• Sending promotional emails or new drop announcements — only if you have opted in
• Improving our website, products, and customer experience
• Running targeted ads on platforms like Meta and Google (anonymised data only)

Our website uses cookies to improve your browsing experience, remember your preferences, and analyse traffic. You can disable cookies in your browser settings at any time. Note that disabling cookies may affect some features of the site.

We do not sell or rent your personal data. We share information only with:

• Logistics and delivery partners to fulfil your order
• Payment gateways for secure transaction processing
• Our e-commerce platform (Fynd) for store operations
• Legal authorities if required by Indian law

We use industry-standard security measures including SSL encryption to protect your data. Payment information is processed through certified payment gateways and is never stored on our servers.

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Opt out of marketing communications at any time

To exercise any of these rights, email us at the address below.

Our website may link to external platforms including Instagram, YouTube, and other social media. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their individual privacy policies.

ALPHA-OG products are intended for individuals aged 18 and above. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information, please contact us immediately.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of alphaog.co after any changes constitutes your acceptance of the updated policy.

For any privacy-related questions or requests: